Client: Fresno State
This body of work includes both website and social media graphics that were created to support the fundraising efforts of Fresno State Athletic's Bulldog Foundation, for the university's 2025 Day of Giving event.
My role included developing and executing a design style and identity specific to Day of Giving, while remaining consistent with the university's overall visual identity.
The final design direction 'Play Your Part' was inspired by the iconic checkered pattern that is central to the look and feel of Fresno State, which is implemented at varying scales in the gridded layout of each graphic. However, it's true heartbeat and meaning is drawn from the pivotal role that teamwork plays in athletics, the collectivity of the event itself and need for everyone's participation in order to achieve/surpass fundraising goals, as well the people, partnerships, and industries both within the university and in the surrounding community, that make Fresno State and Fresno State Athletics what they are.
The 2025 Day of Giving was a record-breaking year for Fresno State at large, as well as for the Department of Athletics individually, as they set an all-time record for total dollars raised and amount of gifts received.
Role: Freelance Graphic Designer
