Objective: Redesign the logo and identity system of an existing third tier company.
Concept: The Gist is a female founded and run sports media agency. Their goal is to bring greater equality to the field through equal coverage of sports across genders. They produce concise and easily digestible content for sports fans at all levels of interest and experience to stay up-to-date on. The rebrand is simple, fresh, and energetic with collateral depicting young, diverse, on-trend, and active young people that make up their target audience and consumer base.
Role: Designer
