Objective: Name and design a beer label and packaging for a microbrewery in Portland, OR.
Concept: For fairytale lovers or your friend from Boston, Wicked Alibi is a line of stouts for everyone. The typeface nods at those often seen in the work of the Grimm brothers but with a more modern and subtle look. The icon is a hop-shaped fingerprint, alluding to using fingerprints in investigations.
Role: Designer
Initial logo ideation
Final logo from initial sketch to production ready formatting.
